Suruchi is a director - producer and founder of Studio Ainak, a sustainable film design outfit
where she creates unique Music Videos, Documentaries and Short films. A graduate of NID, she values design thinking and interdisciplinary learning thus aiming to juxtapose often conflicting images and views in her work to make and break meaning. A part time researcher, writer, editor, poet and full time learner, she loves her conversations with her friends, walks down an unfamiliar street, and the sessions she conducts as part of Design Management workshops at NID.
Her independent work as a filmmaker is narrative exploration of traditions from her home state of Rajasthan, which she approaches with her unique gaze of empathy, familiarity and objectivity while ensuring as a producer that the process is fun and the food on shoot is more than just satisfactory.
JUMNA / Documentary / for Sahapedia / WIP
SEARCH / Music Video / for Shilpa Ananth / WIP
RUNAK JHUNAK / Music Video / for Kanika Patawari / 2021
HOPEWALIDIWALI / Social Media Campaign/ for Noccarc / 2021
PHENKO MAT / Social Media Campaign/ for Recircle / 2021
MEEN RAAG / Documentary/ for Sahapedia / 2021
FEAR / Music Video / for Shilpa Ananth / 2021
WASTE NO MORE / Teachers Training Video / for Xynteo / 2020
SAARI RAAT / Music Video / for Kanika Patawari / 2019
PLASTIC SAFARI PROMO / for Xynteo / 2019
OF LOVE & ARTISTRY / Documentary / for Jaipur Virasat Foundation / 2017
UTSAV / Documentary / for Ainak / 2016
SANDHYA / Short Fiction / for Ainak / 2015
MADHURI USHA / Documentary / for National Institute of Design / 2014
AAJE WAGH NAHI AAVE / Short Fiction / for National Institute of Design / 2014
Director for ongoing documentary series on music / WIP
Researcher for ongoing documentary series for a major OTT / WIP
Creative Director & Writer for The Royal Palate for TVF / 2019
Director for Raja Rasoi Aur Andaaz Anokha S2 for The Epic Channel / 2018
Creative Head for Tyohaar ki Thaali S1-2 for The Epic Channel / 2017-18
WHO ARE YOU LOOKING FOR?
Independently producing films since 2015, Suruchi is now running her production house Studio Ainak, focussing on creative collaboration while being environmentally conscious.
Suruchi as a director has successfully executed her ideas in the form of music videos, documentaries, short fiction films and educational programmes. She derives her unique style and insights, thanks to her experience as a researcher, writer, editor, cinematographer and much more.
Much of her new work is in progress.
Beginning as junior copywriter at the age of 18, she still loves brainstorming for quirky ideas. Apart from her own films, she has worked as a writer primarily for non fiction content like Faith Diaries & Tyohaar ki Thaali for Epic Channel and The Royal Palate for TVF Play. She often also writes short stories and poems, She is currently working on developing another short fiction and a feature length screenplay.
Suruchi has spent more than 7,567 hours on research of various shows and content relating to food, history, culture, quirky and bizarre real stories from all across the country. Currently working as a researcher for an upcoming show for Amazon Prime, the count is still on. She has also worked as a Design Researcher for CKS, studying the on ground public health system in Bihar.
Selection/ Tokyo Docs 2021
Baltic Sea Docs Award 2021
Docedge Kolkata Pitch Award 2021
Docedge Kolkata Fellow 2021
Best World Music Video
California Music Video & Film Awards 2020
Runner Up for Short Documentary
Albuquerque Film & Music Experience 2020
The Archaeology Channel International Film Festival 2019
Women International Film Festival 2018, Pakistan
Special Mention for Long Documentary
International Documentary and Short Film Festival of Kerala 2017
Forum Lenteng Award
ARKIPEL Jakarta International Documentary and Experimental Film Festival 2017
Best Editing & Director
Rajasthan International Film Festival 2015, India
Best Documentary (National)
Darbhanga International Film Festival 2015, India
Special Mention (Fiction)
Cut.In Student Film Festival 2015, India
Best Fiction Film (Student)
Cinephile International Film Festival 2014, India
Photography workshop for Sadhika's Leaders for Change Summit 2021
Fiction Workshop for NID undergraduate batch 2021
Design Management workshop for NID undergraduate workshop 2020 & 2021
Film Appreciation Course for NIFT Udaipur graduation batch 2021